With over a decade of experience working in fine fragrances, embarking on the project of creating a fragrance for "24" fulfilled a long held ambition; to be the creators of an original fragrance product. Naturally, we are avid fans of the 24 TV series and this passion led us to approach Fox to create 24 The Fragrance. Then, we recruited marketing experts to head the design and marketing development, with one clear aim: to design and deliver a fragrance product that will delight the millions of worldwide fans of 24 the TV series.